Here’s what to keep in mind when creating a business card.

Business Cards During COVID19 and in the FUTURE!

In the current global pandemic environment where we can only network remotely via Zoom and other resources, and certainly into the future, we are strong proponents of virtual business cards. Our Founder’s own virtual business card can be accessed at this link – the beautiful thing about virtual business cards is, beyond the fact that they are social distancing-friendly, that they can be changed and modified at any time, without extra expense or printing requirements – you simply visit your back office and poof you have an updated business card!  This is an amazing way to not only keep your contact information current, but to update any changes in your business’s focus, your product or service offerings, or your publications and other changing details – ensuring that your business card remains current and up-to-date!

Information to Include

To start creating a business card, you need to figure out what information needs to go on it. While it may be tempting to put as much detail as possible, it’s important that you keep things detailed, but not too much.

Business cards aren’t like brochures, so they can only house so much information. Information like a professional email address is fine, but you don’t want to clutter your card. There are several benefits of getting a professional email address and including it on your business card.

Design and Style

The next thing to consider with a business card is the design. You want the design of your business card to show off the nature of your business. Consider what your business caters to and what you’re trying to represent. Most business cards have their info in a fancy font with their company logo at one of the corners.

If you feel like that’s too boring for your business, you can always add a little color to it. Instead of a plain, white card, you could make it black, blue and red. The idea is to personalize your business card while making it professional and enticing to clients.

Who to Give It Out To

Speaking of clients, you need to know who to send them to. While you may be tempted to send them out to everyone, that’s not something you should do right away, especially if you’re new.

Instead, you need to send them out to your target audience. Your target audience are people who are your ideal buyers. They’re your best bet to gain recognition fast, so focus on them first. Only once you’ve garnered enough attention is when you should branch out to those outside of your niche.

A business card is one of the many ways to help your business grow. Not only does it help gain awareness for you, it also helps maximize profits. Make sure your card represents your business well and stands out. A card that catches the eyes is more likely to be seen.

If you need help bulletproofing your business, try our Global Success Plan!

ScaleUPCheckUP’s blog, website, newsletter and other forms of communication contain general information about legal and related matters. The information is not legal advice and should not be treated as such. You must not rely on the information on this website as an alternative to legal advice from your attorney or other professional legal services provider. If you have any specific questions about any legal matter you should consult your attorney or other professional legal services provider.

The post What to Keep in Mind When Creating a Business Card appeared first on E-Council Global.

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Work with an Advisor that You Trust

A business advisor can provide substantial benefits to companies of any size, but they’re particularly helpful when you’re in a period of growth — these times can be stressful and at times you won’t know what to do, but that’s where your adviser comes in. It’s important to work with an advisor that you trust to Bulletproof Your Business (i.e.: the team at ScaleUPCheckUP). And don’t forget that loyalty and commitment can be confirmed by offering your advisor equity in your business as well (talk to us about this option!).

User Experience First

It can be hard to see how a customer interfaces with your business from the top — for that reason, it’s vital to put effort into making the consumer’s experience easier and more positive. In the modern era, this mostly comes from well-designed social media and online interfacing. Website design is particularly important in keeping customers interested. For example, if you aren’t careful about some aspects of web design, it has been estimated to cost you up to 88% of return sales!

Remember the ‘7 Ps’

Formerly the ‘4 Ps’ of marketing, these guidelines for assessing a new product or promotion utilize a set of factors to check the product have become a common method of evaluating a new offering’s potential.

1. Product
2. Price
3. Promotion
4. Place
5. Packaging
6. Positioning
7. People

Checking a planned product against this rubric can help to fill gaps in the item’s viability and improve the marketing process.

Consider New Strategies

The business world is relatively stuck in their ways, and that’s just one reason that utilizing novel strategies gives you a head-up over the competition — try implementing a streamlining strategy or production leveling to increase the leanness of your expenditures and turn your profits into pure growth. Some of these systems require a fair amount of training and implementation for your workforce to deploy effectively, but the results can’t be denied.

Whether you’re a business owner who’s looking to inspire a period of growth to strengthen your company or increase the value before you sell, implementing these marketing principles can give you the edge you need to ignite growth and a lucrative exit!

You’ve worked HARD to build your business but did you overlook anything on the journey? Taking the ScaleUPCheckUP assessment will provide a snapshot of your exposed gaps and the fastest, easiest, most affordable ways to close them.

If you have questions on this article or would like to know more about what I can do to help you, please visit www.scaleupcheckup.com, email us at info@scaleupcheckup.comor call us at 1-866-724-0085 for more details. You can also take our free quiz at www.showmethemoneyquiz.com!

ScaleUPCheckUP’s blog, website, newsletter and other forms of communication contain general information about legal and related matters. The information is not legal advice and should not be treated as such. You must not rely on the information on this website as an alternative to legal advice from your attorney or other professional legal services provider. If you have any specific questions about any legal matter you should consult your attorney or other professional legal services provider.

The post 4 Essential Marketing Principles for Top-Line Growth appeared first on E-Council Global.